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About Centroid

Who we are

We provide comprehensive services that span the entire enterprise.

From applications to technology to infrastructure, Centroid’s end-to-end capabilities help clients modernize, transform, and grow their business to the next level.

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Our company started in 1997

Our five managing partners have advanced degrees in business, applied mathematics, operational research, computer science and software design. Their long experience includes seasoning at well-known system integrators and the big 4 consulting firms such as Accenture, IBM, Deloitte, and Ernst & Young. They helped develop solutions for complex companies, including Subaru, Trader Joe’s, Visa, Overstock, HID, Intuit, Time Warner and Amway.

At Centroid they built a team of over 200 people with the talent and experience to help clients take advantage of the latest Oracle cloud applications and technologies. Today our headquarters and R&D Performance Lab are in Troy, Michigan. We service customers around the globe with the help of our staff across North America and India.


The founders’ vision was that Centroid’s customers should matter most

Embedded in our DNA is a relentless pursuit to help you succeed. Through our unparalleled understanding of Oracle, complete service offerings, and our Partners personal commitment, we go beyond the surface of business and technology to help you modernize and transform your business to the next level.

We monitor technology and industry trends, invest in continuous employee training, and create new service offerings all to bring you new and innovative ideas to help you succeed.

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Centroid has been recognized as Oracle’s North American Partner of the Year for Engineered Systems, Oracle Technology, and Infrastructure-as-a-Service over the past 5 years.

Executive Leadership

It is important to know and trust the people you do business with. That’s why our founders still own and manage the company.

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Scott Morrell
managing partner
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Eric Reed
managing partner
Jim Brull Jim Brull
Jim Brull
managing partner
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Ajay Arora
managing partner
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Rob Koch
managing partner
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Kelly Wilkinson
associate partner
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Carrie Zavar
associate partner
Scott Morrell is a Managing Partner and CEO.

He has more than 18 years of experience in technology consulting. The last 15 years Scott has primarily focused on Oracle E-Business Suite application deployment and integration within the Automotive industry. One of the founding partners of Centroid, Scott was previously employed by ClearOrbit Corporation where he worked to design and deploy barcode integrated solutions for Oracle E-Business Suite.

Scott holds a BS in Computer Science from University of Michigan – Dearborn.


Eric Reed is a Managing Partner responsible for Strategy and Pursuits.

He is extremely adept at understanding the big picture, the business drivers and processes and the technology focus of each Centroid client initiative. Eric is an accomplished, customer-focused information technology leader with 15+ years of experience heading up, executing and producing large-scale IT projects. He is a results-oriented professional skilled at delivering effective enterprise applications, systems integration and legacy system transformation projects. His specialties include enterprise application consulting and strategic outsourcing, IT project management, Oracle ERP, CRM, SAP and application development and integration.

Eric has a rich, multi-industry background in media and entertainment, consumer products, high-tech, retail and manufacturing. His diverse experience includes consulting and management roles with EDS, Warner Music Group, Warner Home Video, Lucent, Ascend Communications and American Axle & Manufacturing.

Eric holds a dual Bachelor of Business Administration degree in Management Information Systems and Organizational Behavior | Business Policy from Southern Methodist University.


Jim Brull is a Managing Partner responsible for Sales and Marketing.

He is a highly experienced Oracle Consultant and a diverse leader with over 20 years of professional consulting and management expertise in system design and development, infrastructure and data architecture and global system deployments. Jim has proven hands-on experience managing, architecting, deploying and supporting Oracle environments. His experience prior to joining Centroid includes professional management consulting at Ernst and Young and EDS.

Jim earned a Bachelor of Business Administration in Marketing from Fort Hays State University and received his Master’s in Business Administration in Information Systems and Entrepreneurship from Baylor University.


Ajay Arora is a Managing Partner responsible for Cloud Strategy, Enterprise Architecture & Technology Consulting teams.

He excels at painting the big picture for clients using principles of business and technology architecture. With over 20 years of experience in IT and business, he has an unparalleled depth of knowledge and expertise in building and leading teams in Enterprise Architecture.

Prior to joining Centroid, Ajay led Enterprise Architecture teams at Oracle, Greenplum (Pivotal), Broder Brothers, and Time Warner Cable. His business knowledge spans the industry landscape – from automotive to retail and everything in between. If there’s one thing Ajay loves about his work, it’s putting his depth of knowledge and expertise into action to help clients succeed.

Ajay holds Bachelor of Science, Nuclear Physics and dual masters:

  • Masters of Computer App, Software Design  | Thapar Instt of Engg & Technology
  • Master of Business Administration | University of Michigan – Stephen M. Ross School of Business


Rob Koch is a Managing Partner responsible for Cloud Managed Services.

Rob Koch has over 25 years of industry experience, with 20 of those years spent in a leadership role at Centroid Systems. Prior to joining the Centroid team, he was employed at Ernst & Young Consulting, Oracle Corporation and Datalogix. Rob has been an integral part of Centroid’s successes and growth for the past two decades. As a pioneer of Centroid, he managed many of the first Centroid teams responsible for delivering new services including managed services, engineered systems, private cloud, and multi-cloud offerings. Rob has a bachelor’s degree in Business Administration, Management Information Systems, from George Washington University.


Kelly Wilkinson is an Associate Partner leading our Applications Practice.

As the leader of Centroid’s Applications Practice, Kelly ensures the capabilities of Centroid’s enterprise applications consultants are matched to client needs.

Kelly’s focus is performing strategic planning and execution of complex Oracle ERP projects for large, global clients. Kelly brings deep industry experience in the high tech, automotive, consumer-packaged goods, and telecommunications industries. Additional process transformation areas include quote-to-cash and revenue cycles,
supply chain, service, and financial processes.

Prior to joining Centroid, Kelly helped build and expand Deloitte Consulting’s Oracle practice for over 13 years, leaving as a Senior Manager.

Kelly has delivered Oracle-based ERP solutions globally in Asia, Europe, and North America. Kelly holds a Bachelor of Business Administration degree in Technology and Operations Management from California State Polytechnic University, Pomona.


Carrie Zavar is an Associate Partner and COO.

Carrie has over 20+ years of experience working in the tech consulting industry specializing in Oracle technologies. Her areas of expertise include program/project management, operations management/process reengineering and resource management and alignment. Carrie’s dedication and contributions to Centroid has led to multiple promotions throughout her long career. She has an MBA in Information Systems from Oakland University and a BBA in Business Management from Kent State University.


The Faces of Centroid – Discover some of the talent that is behind our growth and customer success! 

Oracle Expertise


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CIOViews 10 Most Trusted Managed Cloud Service Providers

Centroid is recognized as CIOViews’ “10 Most Trusted Managed Cloud Service Providers Making a Difference in 2023.”

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Oracle Service Delivery Partner of the Year Finalist

Centroid was recently named by Oracle as a finalist for the 2022 Oracle Excellence Award. Centroid is the ONLY North American partner recognized as a finalist for the “Game Changer Tech Service Delivery Partner of the Year”. This award recognizes Oracle service delivery partners who demonstrate repeated success in implementing innovative solutions and workloads on OCI.

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Oracle Excellence Award for Specialized Partner of the Year

Centroid was presented the 2014 and 2015 Oracle Excellence Award for Specialized Partner of the Year NA in the categories of Engineered Systems and Technology for demonstrating excellence in implementing and supporting complex infrastructure, technologies and applications. Recognized for our focus and expertise providing Oracle customers with a value-based approach to solutioning the right technologies for successful deployments.

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Inc. Top 5000 Fastest-Growing Private Companies

The Inc. 5000 awards rank the country’s top 5000 fastest-growing private companies. Centroid has been recognized as one of the fastest-growing companies in the United States by Inc. Magazine. The Inc. 5000 list represents a comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs. Centroid is extremely honored to have reached this elite status by receiving this award and proud to be among this exclusive group of companies.

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Collaborate 2014 OAUG Conference Most Visionary Award

Centroid is proud to be the winner of the Collaborate 2014 OAUG Conference Most Visionary Award. A panel of OAUG member judges selected Centroid for this award that goes to the exhibitor with the most creative and unique booth design, including the best technical implementation, layout and flow. As a Two-Star Elite Partner with OAUG, Centroid has a long-standing committment to helping Oracle customers maximize the return on their investments in Oracle Applications.

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Avnet Valued Partner

Centroid is an Avnet Valued Partner and is an honored recipient of Avnet’s “Oracle Partner of the Year” award 2015|2016. The Avnet and Centroid partnership started in 2014, combining two companies that share an excellence in customer care and utilize the strengths and capabilities of each organization to deliver technology solutions to solve real business problems. We are proud to be recognized as Partner of the Year signifying Centroid’s continued service and delivery excellence.

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CIOReview 10 Most Promising Oracle Consulting/Services Companies

Centroid is an honored recipient of CIOReview’s “10 Most Promising Oracle Consulting/Services Companies” award 2019.

our commitment

Centroid helps its clients take back control of their Oracle licensing. A great deal of time and effort is involved in planning, purchasing, managing, and maintaining software licensing. Our commitment to our clients is to maximize their Oracle investment while mitigating any potential downside.

Take the next step

Contact us today for more information about our Oracle Cloud services and solutions.

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